About

Rental Escapes is more than a vacation rental company — they’re a gateway to the world’s most extraordinary destinations. With a handpicked portfolio of 5,000+ luxury villas, chalets, and estates, paired with white-glove concierge service, they create bespoke travel experiences for discerning clients across the globe.

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In an increasingly competitive luxury travel market, Rental Escapes turned to us to translate their unmatched service and world-class inventory into measurable digital growth. The goal: elevate their online presence, attract high-intent travelers, and drive bookings that reflect the brand’s premium positioning.

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The Challenge

Google’s ecosystem evolves constantly, and for a business investing over $6M annually in search ads, adaptability is essential. Since partnering with Rental Escapes in 2022, we’ve navigated major shifts—from the rollout of smart bidding and AI-driven campaigns to the creative shake-up of responsive search ads. While many marketers lost control and struggled to thrive, we’ve embraced these changes to keep strategy sharp, performance strong, and revenue opportunities maximized.

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The Approach

Swish embraced an AI-first mindset, viewing Google not as a black box to resist but as a partner to leverage. Rather than fighting automation, we focused on supplying Google’s AI with the best possible inputs—richer creative, stronger audience signals, and robust first-party data—so its machine learning could work smarter and faster. This approach transformed our role from reactive campaign managers to proactive optimizers, using AI insights to drive budget allocation, creative evolution, and audience growth.

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Key initiatives:

The Results